Serving the New River Valley


The Jewelry Connection-Logo

The right connection.

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Choose from one of New River Valley's largest selections of gold & sterling

Count on us for beautiful gold and silver jewelry

We're your one-stop shop for all your gold and silver jewelry needs. Rely on us for an exquisite range of gold and silver necklaces, bracelets, gold chains, earrings, gold bangles, gold OMEGA necklaces, plain gold rings, and more. If you want us to repair your gold or silver jewelry, we can do that too!


You'll be glad to hear that we're the only authorized dealer of Trollbeads in the New River Valley. Contact us for military and senior DISCOUNTS.

Stop by our store to purchase gold or silver jewelry today!

2021 Colonial Ave, Roanoke, VA

Select from a wide range of men's gold jewelry, silver bracelets, and signet rings at The

Jewelry Connection. If you need any suggestions on what would be right for you, our friendly staff will be more than happy to help you make the choice.


We also sell gold and silver monogrammable charms and crosses. All the monograms are done by our in-house craftsmen. Turn to us for silver engagement rings, sterling diamond jewelry, plain or designed silver wedding bands, and more.

A wide range of men's jewelry

gold silver supp